It’s not “Black Thursday”, it’s THANKSGIVING

(With all due apologies to my friends in the Great North, I’m talking specifically about the holiday we Americans observe on the fourth Thursday of every November)

Something is beyond rotten in the retail world.

Once upon a time, it was amusing to watch dh’s cousin rip through the circulars on Thanksgiving, planning her shopping route and identifying where and when she needed to go to get THE HOT ITEM(s) of the season at 4am or 6am on Black Friday. Of course, I thought she was nuts: I just couldn’t see the point in getting up THAT early just to save a few dollars. Over time, there were more and more stories about people getting into fist fights over items, or people getting trampled as the crowds rush into stores when some imagined opening bell rang out at 4am. And then the starting time became midnight.


For those of you who haven’t worked retail before, let me explain how it works in a nutshell: in order for things to be on the shelves and displays so that you can paw through them with abandon, someone has to take those things out of the boxes in which they were shipped, check to make sure that items required to be tagged are tagged (and tag them, if that’s not the case), and then place them in their designated spot. There are no elves that do this for them. It’s not done by robots. And items DO NOT mysteriously, magically appear where they’re supposed to go without someone placing them there.

So, in order for a store to be ready at midnight, typically, employees will have to be on-site getting the store ready (and that’s a minimum of 30-60 minutes). So, you have people coming to a store NO LATER than 11pm on Thanksgiving to make sure a store is ready to go for a midnight open on Black Friday.

Now, let’s say that the stock has to be put out and there wasn’t enough time to get it all out on Wednesday. In that case, the employees may have to be there earlier – maybe even several hours ahead. So, let’s back that 11pm arrival time to…maybe anywhere from 8-9pm.

And now, let’s go even farther and say that you don’t live in one of the states like I do (the lovely Commonwealth of Massachusetts), and you have stores that are open on Thanksgiving. That means these folks are just plain missing it. Dinner with family? Nope. Traditional football watching? Forget about it. 

We celebrate Thanksgiving as a reminder of a time when we were thankful just to have survived even a small time on the land we were beginning to annex, and over decades Thanksgiving has come to be revered by many as a time to pause and visit with friends and family. But with the seeming unchecked consumerism that’s dominating our culture, Thanksgiving is turning into nothing more than an inconvenient holiday that stands in the way of Black Friday. The name used to refer to the fact that it was the day that retailers typically went “into the black” (turned a profit), yet now it’s coming to symbolize the color of our hearts – we’d rather spend our time drawing up battle plans so we can figure out how to get a game console for 50% off.

This is what we care about.

Even better, this is all done in the name of Christmas – a holiday that (if you read your Seuss, as I have) is supposed to be about something more. It’s supposed to be about spending time with loved ones and caring for others, not screwing your fellow man/woman – who makes a nickel over minimum wage – out of one of the few holidays he/she has a decent chance at actually celebrating.

To be sure, the people who work on holidays do get paid for their time, but it’s hard to say that the compensation is really paying them what their time is worth. If we, as a society, felt that it was important that everyone had access to decent wages, we’d probably be far less likely to have those who felt the pressure to take shifts they didn’t want (and anyone who thinks that all people who work on Thanksgiving WANT to work on Thanksgiving is completely deluding themselves). If we, as a society, are willing to say that some things are more important than the pursuit of the outrageously underpriced HOT TOY/CONSOLE/iTHING, then maybe we should give our friends and neighbors a break.

I know that the football I watch on Thanksgiving is put on by network staff, team players, team coaches and team staff who work on the holiday. I also know that the people who work in those stadiums and parking lots are working on the holiday. They signed up for that job knowing that working certain holidays was likely to happen. Police officers, fire fighters, EMTs, members of the military, people who work at gas stations and rest stops…these are also people who’ve signed on for the idea that they don’t get the usual days off that so many of us do. These other folks, the ones who are working retail, they’re doing this primarily because some corporate wonks saw a hole in their profit schedule and the rest of the lemmings followed suit.

So my point is this: we need to stop shopping on Thanksgiving. Just stop it. We shouldn’t have started in the first place. Black Friday is its own unique kind of nightmare that I’m refusing to participate in – and it’ll be a cold day in all the circles of Hell before I think it’s okay to stroll into a store on Thanksgiving to buy a $4 sweater from someone for whom that represented 30mins of their pay. That’s insane. That’s privilege of an order that’s beyond what’s okay.

If we want to declare Thanksgiving the start of the Christmas season, how about we really honor what Christmas aspires to be: a time when we consider the needs of others before those of ourselves. We all deserve better than to have every holiday co-opted in the name of the almighty dollar.

Leave a Reply

Your email address will not be published. Required fields are marked *